Lười biếng

The development of short video platforms like YouTube Shorts, TikTok, or Facebook Reels is based on several psychological principles designed to optimize user experience and create addictive behavior. Some of the key psychological theories applied include: 1. Behaviorism and Operant Conditioning Concept : Behaviorism emphasizes that human behavior can be shaped through reinforcement (rewards) and punishment. Operant conditioning refers to the idea that behavior tends to be repeated if positively reinforced. Application : These platforms use immediate rewards such as likes, comments, and followers to reinforce content creation and video watching. These positive responses serve as “rewards” that stimulate users to continue engaging with the platform. 2. Brain Reward System and Dopamine Concept : When people receive rewards (whether physical or emotional), the brain releases dopamine, a neurotransmitter associated with feelings of pleasure and satisfaction. Application : Short videos prov